Malaysian Palm Oil Advert Banned In UK


by Jaxon S on November 3, 2009

in Uncategorized

A magazine advertisement on Malaysian palm oil has been banned in the United Kingdom, with UK’s Advertising Standards Agency saying claims made in the ad were “misleading and could not be substantiated.”

Below is the screenshot of the said advertisement, click on it to view the original.


The advertisement, placed by the Malaysian Palm Oil Council, among others claimed that Malaysian palm oil was “sustainable” and contributed to “the alleviation of poverty, especially amongst rural populations.”

The agency acknowledged that efforts have been made to tackle illegal deforestation associated with palm oil plantations but stressed that concerns remained about the “indirect effects” of the palm oil industry’s expansion.

Survival International, the movement for tribal people, has urged the Malaysian government to halt plantations and logging on lands owned by the Penan tribe in Sarawak.

It quoted an unnamed Penan tribe member as welcoming the ban, saying: “Our people welcome the ban on the magazine advert by the Malaysian Palm Oil Council. How come the advert claimed that palm oil helps alleviate poverty, when from the very beginning oil palm plantations have destroyed our source of livelihood and made us much poorer? A lot of people are hungry every day because our forest has been destroyed.”

What palm oil critics do not understand, says MPOC

Meanwhile, the Malaysian Palm Oil Council, in a press release titled “What the critics don’t understand” said the palm oil industry provides jobs and incomes to those who need it; satisfies consumer demand for quality cooking and food ingredients; and is powering a greener energy future across the planet.

“None of these facts is appreciated by our critics who come from wealthy developed countries and have no sense of the genuine challenges facing the developing world,” MPOC CEO Dr Yusof Basiron said.

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